The country of Indonesia took full advantage of the opportunity seen at the World Expo 2010 to work toward reshaping its image. Indonesia’s main goal at the expo was to portray itself in a positive light and highlight the country’s achievement to the world by means of its pavilion hosted in Shanghai China.
The country’s trade minister, Mari Elka Pangestu, used the setting to focus on the positive and showcase the various achievements made in democratic and economic sectors, along with the growing institutional stability and political stability that has taken place over the course of the preceding ten year time period. Because Indonesia is now a democratic country, the social, economic, and political developments have grown at a rapid pace, leading to great stability overall.
Indonesia was also proud to announce its cooperation with the organizer of the expo by making Garuda Indonesia the official airline for the event. The airline carried the public as well as many Indonesian delegates. Garuda is the only airline of Indonesia that links Jakarta to Shanghai.
The World Expo was named “Better City, Better Life”, and was held from May 1st through October 31st, 2010. More than one hundred and ninety countries and fifty organizations participated in the event, catering to more than one hundred million visitors. This became a perfect outlet for Indonesia to exemplify the success it has achieved since undergoing a reform.
The Indonesian pavilion at the World Expo was designed in a way to showcase not only these efforts of change, but also to put the country back juegos on the world map in order to enhance its image and promote the rich cultural, human, and natural resources that are offered.
Because Indonesia has suffered from a series of natural disasters and terrorist attacks, it has never been more important to take part in such an como bajar de peso exhibition in order to show the strength, stability, and endurance of the country.
The World Expo was viewed as a wonderful promotion tool to help highlight everything Indonesia has to offer, in an effort to attract foreign investors to the country. There was also great emphasis placed on tourism, trade, and mango africano other forms of investment as well.
The World Expo 2010 was the third largest international event held, following only the World Cup and the Olympics, which made it a great strategic move for positive promotion.
The World Expo has long been a great medium for countries to showcase their talents, and continues to evolve with the times. It began by promoting industrialization from 1851 to 1938, expanded to cross cultures from 1939 to 1991, and transition to nation branding by 1992. One of the most unique and interesting aspects of the World Expo is the pavilions that showcase the creativity of the countries that participate.
Indonesia was no exception in 2010, as every portion of the display reflected the unique character and charm of the country. The country is proud to be open, diverse, and peaceful at the time and illustrated this new way of life quite well with their display.
The participation of Indonesia in the World Expo 2010 came at the same time as their sixtieth anniversary of their diplomatic relationship with China. This symbol played a major role in building strong bonds between the two countries. This government to government relationship only helps to encourage better business to business relations and people to people relations.
The actual pavilion for Indonesia was called “Biodiverse City”. The pavilion was said to have been inspired by the similarities of the diverse traditional houses of Indonesia which include open plans, stilts, bamboo, and a relationship with nature. Officials described the pavilion as a “world of continuity” as it was meant to exemplify being one with nature and each other.
The pavilion’s exterior was sheathed in bamboo sticks that were green in color, and had more bamboo growing from the ceiling. Bamboo has been a favorite construction medium in the country because of its strength and durability. This further symbolized the relationship between the contemporary and traditional ways of life in Indonesia, as well as represented the endurance of the country, along with the humbleness, and ability to accept change.
There were three main areas of the pavilion: the City Zone, the Bio Zone, and the Diverse Zone. A music tunnel, indoor waterfall, bio tunnel, amphitheater, dining area, coffee corner, indoor screening room, a 680 meter Borobudur mega wall, and more than two thousand narrative exhibits were all featured. Pongo the orangutan and Koko the Komodo dragon were the official mascots of the pavilion.
The elaborate display is estimated to have cost two hundred billion Indonesian dollars, or about twenty three million United States dollars. The country was proud to host its eight millionth visitor on October 29, 2010, leading it to become the tenth most visited pavilion at the expo. Because of this great display and the number of visitors, the Indonesia pavilion received the Bronze medal for creative display at the expo that year.